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Welcome to Season 11 of the Troubleshooting Innovation podcast.
Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Jennifer Steiner Pool, president and creator-in-chief of Steiner’s Baking Co., about how to turn a special family recipe into a commercially viable brand. Sponsored by Puratos.
In the first episode, we meet our guest and discover how her grandfather’s hobby led her to become “creator-in-chief” for Steiner’s.

Mondelēz International’s SnackFutures Announces Third Cohort of Brands to Participate in CoLab Start-Up Program
May 4, 2023 at 9:05 AM CoLab is designed to build a venture pipeline of early-stage snack brandsThis year’s focus is on start-ups that are doing disruptive things to make snacks deliciousNine participants will receive access to Mondelēz International’s experts, global network, and a $20,000 grant

Imperceivable Innovation: What began as a grandfather's hobby is becoming the Steiner family's gluten-free legacy.
The dawn of a new product, especially in the baking industry, often stems from necessity. Take Glen Cove, NY-based Steiner’s Coffee Cake of New York. After just seven years, the brand is emerging to the masses while simultaneously crafting a family legacy that’s been generations in the making.

Take A Fresh Look At Gluten-Free Treats
Long Island Weekly
Steiner’s Coffee Cake of New York, which has been rapidly growing since its official launch in June 2021, is leading the way in the gluten-free products market with their surprisingly delicious gluten-free flour blend and baked goods.

Steiner's Coffee Cake of New York releases new line of baked goods
Snack Food & Wholesale Bakery
Product Snapshot: Your morning cup of joe just found a soulmate.
Meet Jennifer Pool and Nanci Stiener, The mother-daughter team…

Spokin Inc Insta Live with Steiner’s Q+A with President Jen Pool
Spokin Inc
A food allergy app and lifestyle platform on a mission to make managing food allergies and celiac easier.