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Our Mission

The Mission At Steiner’s Baking Co.ā„¢

At Steiner’s Baking Co.ā„¢, our mission is simple: to bake happiness for people who thought they had to give it up — one honest, uncompromisingly delicious bite at a time.

We believe better baking starts with better choices — for people, for the planet, and for the partners who make it all possible. Our pillars guide every recipe, every decision, and every relationship we build:

🧁 Do No Harm

We bake with conscience. That means no plastics, no chemicals, no additives, no preservatives, and no fillers — ever. We’re committed to clean, responsibly sourced ingredients, zero waste where possible, and packaging that honors the planet.

šŸ° Uncompromisingly Delicious

We don’t believe in ā€œgood for gluten-free.ā€ We believe in just plain good. Every product we make has to taste amazing — period. Because happiness should never be sacrificed for a label. Our promise: products that make you smile, made with purpose and perfection.

šŸ¤ Transparent Collaboration

We lead with openness, honesty, and respect — from our ingredient partners to our customers and collaborators. We share knowledge freely, communicate clearly, and celebrate the collective magic that happens when passionate people create together.

At Steiner’s, doing good and tasting great aren’t separate goals — they’re the same recipe.

Real ingredients. Real impact. Real happiness.

Whisk. Smile. Repeat.ā„¢ šŸ’™

The Crumbs | our blog

Browse Articles
Baking Soda vs. Baking Powder: What’s Actually Happening (And Are They ā€œChemicalsā€?)

Baking Soda vs. Baking Powder: What’s Actually ...

Baking soda. Baking powder. ā€œChemicals?ā€ Let’s break down what they actually are, how they work, and why good baking depends on understanding them.

Baking Soda vs. Baking Powder: What’s Actually ...

Baking soda. Baking powder. ā€œChemicals?ā€ Let’s break down what they actually are, how they work, and why good baking depends on understanding them.

freeze, warm, enjoy: simple steps for gluten-free coffee cake and brownies

Frozen vs. Fresh: Why Your Steiner’s Order Ship...

No ice packs. No insulation. No waste. Here’s how frozen bakery actually protects quality, reduces food waste, and delivers a better way to enjoy gluten-free.

Frozen vs. Fresh: Why Your Steiner’s Order Ship...

No ice packs. No insulation. No waste. Here’s how frozen bakery actually protects quality, reduces food waste, and delivers a better way to enjoy gluten-free.

coffee shop pastry case with coffee and pastry pairing examples

Coffee Shop & Inns Menu Strategy: How Coffee & ...

Coffee Shop Menu Strategy: How Coffee & Pastry Pairing Increases Sales A smarter coffee shop menu strategy doesn’t stop at the cup. Learn how coffee and pastry pairing increases attachment...

Coffee Shop & Inns Menu Strategy: How Coffee & ...

Coffee Shop Menu Strategy: How Coffee & Pastry Pairing Increases Sales A smarter coffee shop menu strategy doesn’t stop at the cup. Learn how coffee and pastry pairing increases attachment...

coffee shop pastry case with gluten-free baked goods and oat milk pairing

Coffee Shop Menu Strategy: Why Oat Milk Changed...

A smarter coffee shop menu strategy goes beyond drinks. See how oat milk reshaped expectations and how to increase attachment with the right food.

Coffee Shop Menu Strategy: Why Oat Milk Changed...

A smarter coffee shop menu strategy goes beyond drinks. See how oat milk reshaped expectations and how to increase attachment with the right food.

gluten free oats fiber beta glucan benefits

Are Oats Gluten-Free? Benefits, Fiber, and What...

Oats are one of the most confusing ingredients in a gluten-free diet.We break down what they actually are, why they’re good for you, and how to choose the right ones.

Are Oats Gluten-Free? Benefits, Fiber, and What...

Oats are one of the most confusing ingredients in a gluten-free diet.We break down what they actually are, why they’re good for you, and how to choose the right ones.

Steiner's Baking Co pastry case on barista underground

Let’s talk about the real powerhouse of the cof...

The best coffee shops aren’t built alone. Barista Underground is curating the brands, products, and partnerships that help independent cafĆ©s thrive—and we’re proud to be in that company.

Let’s talk about the real powerhouse of the cof...

The best coffee shops aren’t built alone. Barista Underground is curating the brands, products, and partnerships that help independent cafĆ©s thrive—and we’re proud to be in that company.

Flour Isn’t an Ingredient. It’s a Grind. (Yes, Really.)

Flour Isn’t an Ingredient. It’s a Grind. (Yes, ...

Flour is not just an ingredient sitting in a bag. It is a grind, a system, and one of the biggest factors in how your baking turns out. Let’s talk...

Flour Isn’t an Ingredient. It’s a Grind. (Yes, ...

Flour is not just an ingredient sitting in a bag. It is a grind, a system, and one of the biggest factors in how your baking turns out. Let’s talk...

Clean label product line up with steiner's all-purpose flour

What ā€œClean Labelā€ Actually Means in Baking

ā€œClean labelā€ sounds great, but what does it actually mean? Steiner’s breaks down the science behind gluten-free baking, ingredient function, and why performance matters.

What ā€œClean Labelā€ Actually Means in Baking

ā€œClean labelā€ sounds great, but what does it actually mean? Steiner’s breaks down the science behind gluten-free baking, ingredient function, and why performance matters.

gluten free flour vs regular flour cake comparison perfect cake vs collapsed cake

Gluten-Free Flour vs Regular Flour: Why They Ba...

Why is gluten-free baking so hard? The answer comes down to flour, 40 years of trial and error, and Nanci’s decision to leave tapioca out of Steiner’s blend.

Gluten-Free Flour vs Regular Flour: Why They Ba...

Why is gluten-free baking so hard? The answer comes down to flour, 40 years of trial and error, and Nanci’s decision to leave tapioca out of Steiner’s blend.

Steiner’s German sour cream coffee cake slice with cinnamon ribbon and crumb topping

Coffee Cake vs Crumb Cake: What’s the Differenc...

Crumb cake and coffee cake are not the same thing. Steiner’s explains the difference—and why our traditional German Sour Cream Coffee Cake features a signature ribbon.

Coffee Cake vs Crumb Cake: What’s the Differenc...

Crumb cake and coffee cake are not the same thing. Steiner’s explains the difference—and why our traditional German Sour Cream Coffee Cake features a signature ribbon.

Steiner’s German sour cream coffee cake with pour-over coffee in cafĆ© setting

Why Is Coffee Cake Called Coffee Cake? The Swee...

Kids ask us this all the time when we’re sampling coffee cake: ā€œWhy is it called coffee cake if there’s no coffee in it?ā€ The answer goes back centuries—and straight...

Why Is Coffee Cake Called Coffee Cake? The Swee...

Kids ask us this all the time when we’re sampling coffee cake: ā€œWhy is it called coffee cake if there’s no coffee in it?ā€ The answer goes back centuries—and straight...

Cinnamon sugar layer in coffee cake showing sugar crystallization

Why Does Sugar Crystallize in Coffee Cake? (Foo...

Short answer:Because it’s made with real ingredients and baked the old-fashioned way. Longer answer:Let’s talk delicious food science. šŸ”¬šŸ§ At Steiner’s Baking Co., our German Sour Cream Coffee Cake isn’t...

Why Does Sugar Crystallize in Coffee Cake? (Foo...

Short answer:Because it’s made with real ingredients and baked the old-fashioned way. Longer answer:Let’s talk delicious food science. šŸ”¬šŸ§ At Steiner’s Baking Co., our German Sour Cream Coffee Cake isn’t...

coffee cup with cinnamon sugar and coffee cake breakfast pairing

What’s Really in Your Coffee? Ingredients, Addi...

Coffee is the love language of America. It’s the first sip, the mid-morning reset, the ā€œI can do hard thingsā€ in a cup. So here’s a very reasonable question: if...

What’s Really in Your Coffee? Ingredients, Addi...

Coffee is the love language of America. It’s the first sip, the mid-morning reset, the ā€œI can do hard thingsā€ in a cup. So here’s a very reasonable question: if...

Why Does Gluten-Free Flour Sometimes Smell ā€œPepperyā€?

Why Does Gluten-Free Flour Sometimes Smell ā€œPep...

Real Ingredients Smell Like… Real Ingredients Unlike conventional wheat flour, which is often heavily refined and bleached, gluten-free flour blends are made from naturally neutral starches and grain flours like:...

Why Does Gluten-Free Flour Sometimes Smell ā€œPep...

Real Ingredients Smell Like… Real Ingredients Unlike conventional wheat flour, which is often heavily refined and bleached, gluten-free flour blends are made from naturally neutral starches and grain flours like:...

gluten free bakery coffee cake and pastries made with real ingredients

Gluten-Free Doesn’t Mean ā€œEverything-Freeā€: Why...

A love letter to real baked goods (minus the gluten, not the joy) Let’s start with the truth:Gluten-free consumers are not asking for miracles. We’re asking for baked goods that...

Gluten-Free Doesn’t Mean ā€œEverything-Freeā€: Why...

A love letter to real baked goods (minus the gluten, not the joy) Let’s start with the truth:Gluten-free consumers are not asking for miracles. We’re asking for baked goods that...

CrĆŖpe Dreams, But Make It All-Day Energy

CrĆŖpe Dreams, But Make It All-Day Energy

CrĆŖpes are the overachievers of the carb world. Breakfast? Obviously. Lunch? Don’t be shy. Dinner? Put on something nice. Dessert? Please. Midnight snack eaten over the sink with powdered sugar...

CrĆŖpe Dreams, But Make It All-Day Energy

CrĆŖpes are the overachievers of the carb world. Breakfast? Obviously. Lunch? Don’t be shy. Dinner? Put on something nice. Dessert? Please. Midnight snack eaten over the sink with powdered sugar...

Where Magic Is Real, Gluten Is Optional, and Community Is Everything

Where Magic Is Real, Gluten Is Optional, and Co...

Ā Honeyduke Confections (Elmira, NY):Ā  Some collaborations justĀ click. This is one of them. Nestled inĀ Elmira, New York,Ā Honeyduke ConfectionsĀ is a family-owned bakery cafĆ© that feels like you stepped straight into a storybook—but...

Where Magic Is Real, Gluten Is Optional, and Co...

Ā Honeyduke Confections (Elmira, NY):Ā  Some collaborations justĀ click. This is one of them. Nestled inĀ Elmira, New York,Ā Honeyduke ConfectionsĀ is a family-owned bakery cafĆ© that feels like you stepped straight into a storybook—but...

Baking at Altitude: Same Oven, Different Rules šŸ”ļøšŸ°

Baking at Altitude: Same Oven, Different Rules šŸ”ļøšŸ°

(Inspired by an oatmeal explosion at 8,000 feet) Today’s blog is inspired by my sister-in-law, who — despite being a fully competent, intelligent adult — cannot microwave oatmeal at 8,000...

Baking at Altitude: Same Oven, Different Rules šŸ”ļøšŸ°

(Inspired by an oatmeal explosion at 8,000 feet) Today’s blog is inspired by my sister-in-law, who — despite being a fully competent, intelligent adult — cannot microwave oatmeal at 8,000...

Because Not All Butter Is Created Equal 🧈

Because Not All Butter Is Created Equal 🧈

Before we go any further, let’s clear something up: How you treat butter and sugar depends entirely on what you’re making. Baking is not one-size-fits-all.Butter has jobs — and those...

Because Not All Butter Is Created Equal 🧈

Before we go any further, let’s clear something up: How you treat butter and sugar depends entirely on what you’re making. Baking is not one-size-fits-all.Butter has jobs — and those...

Doing Good, One Bite at a Time: wellfare.org

Doing Good, One Bite at a Time: wellfare.org

Who Is Wellfare, and Why Should You Know Them? Wellfare started as a New York–based nonprofit laser-focused on nutrition insecurity. Their mission was simple but mighty: deliver better-for-you pantry staples...

Doing Good, One Bite at a Time: wellfare.org

Who Is Wellfare, and Why Should You Know Them? Wellfare started as a New York–based nonprofit laser-focused on nutrition insecurity. Their mission was simple but mighty: deliver better-for-you pantry staples...

šŸ«   Cacao vs. Cocoa: What’s the Real Difference?

šŸ« Cacao vs. Cocoa: What’s the Real Difference?

Cacao vs. Cocoa: What’s the Difference? | Steiner’s Baking Co.ā„¢ Cacao and cocoa come from the same bean, but they’re processed differently — and the flavor and texture tell the...

šŸ« Cacao vs. Cocoa: What’s the Real Difference?

Cacao vs. Cocoa: What’s the Difference? | Steiner’s Baking Co.ā„¢ Cacao and cocoa come from the same bean, but they’re processed differently — and the flavor and texture tell the...

Sweet Talk: Why We Stick With the Real Stuff šŸ°

Sweet Talk: Why We Stick With the Real Stuff šŸ°

At Steiner’s Baking Co., we believe Mother Nature got it right. That’s why we only use real sugar — never artificial sweeteners or chemical substitutes. Real sugar means better flavor,...

Sweet Talk: Why We Stick With the Real Stuff šŸ°

At Steiner’s Baking Co., we believe Mother Nature got it right. That’s why we only use real sugar — never artificial sweeteners or chemical substitutes. Real sugar means better flavor,...

The 2025 Holiday Shipping Schedule

The 2025 Holiday Shipping Schedule

šŸŽ Steiner’s Baking Co. Holiday Shipping Schedule & Sweet Pairing Guide! šŸŽ The ovens are on, the sprinkles are flying, and holiday magic is in full swing at Steiner’s Baking...

The 2025 Holiday Shipping Schedule

šŸŽ Steiner’s Baking Co. Holiday Shipping Schedule & Sweet Pairing Guide! šŸŽ The ovens are on, the sprinkles are flying, and holiday magic is in full swing at Steiner’s Baking...

Unwrapping the Full Story: Why We Refused to Launch Until We Found NatureFlex

Unwrapping the Full Story: Why We Refused to La...

(And how this film actually works behind the scenes) At Steiner’s, we don’t just bake happiness. We deliver it — wrapped in purpose. From the moment we dreamed of our...

Unwrapping the Full Story: Why We Refused to La...

(And how this film actually works behind the scenes) At Steiner’s, we don’t just bake happiness. We deliver it — wrapped in purpose. From the moment we dreamed of our...

The Day My UPS Driver Made Me Speechless (and What It Means to ā€œMake Itā€)

The Day My UPS Driver Made Me Speechless (and W...

Today, my UPS driver — a retired pastry chef — casually told me he and his Celiac wife order our coffee cakes. I’m still speechless.What does it mean when the...

The Day My UPS Driver Made Me Speechless (and W...

Today, my UPS driver — a retired pastry chef — casually told me he and his Celiac wife order our coffee cakes. I’m still speechless.What does it mean when the...

xanthan gum gluten free baking structure comparison cake

Xanthan Gum: The Little Gluten-Free Hero Everyo...

šŸ’« What Is Xanthan Gum, Really? It’s not a ā€œchemical,ā€ it’s a natural thickener and binder made by fermenting sugar (usually from corn) with a friendly bacteria called Xanthomonas campestris.Think...

Xanthan Gum: The Little Gluten-Free Hero Everyo...

šŸ’« What Is Xanthan Gum, Really? It’s not a ā€œchemical,ā€ it’s a natural thickener and binder made by fermenting sugar (usually from corn) with a friendly bacteria called Xanthomonas campestris.Think...

A (Slightly Caffeinated) History of Coffee

A (Slightly Caffeinated) History of Coffee

Where did it all start - Let’s take a quick trip back in time—long before oat milk lattes and double shots on ice—back to when coffee first becameĀ the thing that...

A (Slightly Caffeinated) History of Coffee

Where did it all start - Let’s take a quick trip back in time—long before oat milk lattes and double shots on ice—back to when coffee first becameĀ the thing that...

Calling All Cafe & Coffee Shop Crews

Calling All Cafe & Coffee Shop Crews

KEEP IT CLEAN BABY!Ā  How many times have you see the tongs go from the conventional bakery item to the GF item - TOO MANY. We know things move fast...

Calling All Cafe & Coffee Shop Crews

KEEP IT CLEAN BABY!Ā  How many times have you see the tongs go from the conventional bakery item to the GF item - TOO MANY. We know things move fast...

Recipe Drop: Open Face Apple Cake

Recipe Drop: Open Face Apple Cake

Grandpa Malcolm’s Open Face Apple Cake A classic with a wink, a whisper, and a whole lotta love. Let me tell you something about Grandpa Malcolm: the man believed in...

Recipe Drop: Open Face Apple Cake

Grandpa Malcolm’s Open Face Apple Cake A classic with a wink, a whisper, and a whole lotta love. Let me tell you something about Grandpa Malcolm: the man believed in...

Ruth's Plain Cake

Ruth's Plain Cake

šŸ° Just a crumb… today’s recipe drop My grandfather—total old-school—had his secretary type up every recipe on index cards. Each one came with a name, credit to the creator, and...

Ruth's Plain Cake

šŸ° Just a crumb… today’s recipe drop My grandfather—total old-school—had his secretary type up every recipe on index cards. Each one came with a name, credit to the creator, and...

These Aren't Picky Eaters

These Aren't Picky Eaters

Whether it’s a lifestyle choice, a medical must, or just a personal vibe, gluten-free is no longer a niche thing. It’s a necessity—for your customers and your bottom line. 1....

These Aren't Picky Eaters

Whether it’s a lifestyle choice, a medical must, or just a personal vibe, gluten-free is no longer a niche thing. It’s a necessity—for your customers and your bottom line. 1....

How It All Started

How It All Started

Her goal? Simple: to bake something so good, so outrageously moist and delicious, that no one—no one—would suspect it was gluten-free. By 2010, my brother Jeffrey and I knew she...

How It All Started

Her goal? Simple: to bake something so good, so outrageously moist and delicious, that no one—no one—would suspect it was gluten-free. By 2010, my brother Jeffrey and I knew she...

May is Celiac Awareness Month

May is Celiac Awareness Month

It’s no secret that Steiner’s Baking Co. was born from personal experience with the very condition we’re highlighting this month—Celiac disease. Our Creator-in-Chief, Nanci, was diagnosed long before gluten-free became...

May is Celiac Awareness Month

It’s no secret that Steiner’s Baking Co. was born from personal experience with the very condition we’re highlighting this month—Celiac disease. Our Creator-in-Chief, Nanci, was diagnosed long before gluten-free became...

Blue Raspberry German Sour Cream Coffee Cakes

Why Are Raspberries Blue?

It's mother nature's best kept secret. Oh yeah - it makes them turn blue! It's not dye. Click on the video below ā€œIs That Mold?!ā€ Nope. That’s Science. And It’s...

Why Are Raspberries Blue?

It's mother nature's best kept secret. Oh yeah - it makes them turn blue! It's not dye. Click on the video below ā€œIs That Mold?!ā€ Nope. That’s Science. And It’s...

Is Gluten Cross-Contamination A Real Thing?

Is Gluten Cross-Contamination A Real Thing?

YES! As a small business owner you have an endless list of things to worry about - 100 fold if you run a food operation. Unfortunately, gluten cross-contamination is real....

Is Gluten Cross-Contamination A Real Thing?

YES! As a small business owner you have an endless list of things to worry about - 100 fold if you run a food operation. Unfortunately, gluten cross-contamination is real....

Earth Day 2025

Earth Day 2025

At Steiner's every day is Earth Day. Starting with our zero waste policy and including our home-compost rated clear film from @futamura Natureflex. Isn't that cool - we don't use...

Earth Day 2025

At Steiner's every day is Earth Day. Starting with our zero waste policy and including our home-compost rated clear film from @futamura Natureflex. Isn't that cool - we don't use...

How It Started: How Steiner's Baking Co. Discovered Its Secret Weapon

How It Started: How Steiner's Baking Co. Discov...

How It Started: How Steiner's Baking Co. Discovered Its Secret Weapon Every superhero has their secret weapon, and at Steiner’s Baking Co., ours is the art of crafting the perfect...

How It Started: How Steiner's Baking Co. Discov...

How It Started: How Steiner's Baking Co. Discovered Its Secret Weapon Every superhero has their secret weapon, and at Steiner’s Baking Co., ours is the art of crafting the perfect...